Ben, we've had little response off the ad!
Are you tracking it?
No.
Do you ask people how they found you?
No.
How do you know if the ad is bringing customers in?
Well, we figure they'll tell us.
Do you walk into stores and say, "Saw your ad in Tx Monthly. I'm here to spend money!"?
No.
Neither do I. So do you want to change up the ad to generate some response?
But the ad has brought us NO response.
ugh.
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